Storytellers Project standard Operating Procedures document

This document shows creating process rooted in values and practical behaviors to train more than 250 people in 25+ newsrooms, with specific one- to two-hour group coaching sessions, in a process as esoteric and complex as storytelling coaching.

Storytellers brand studio website

This website is how I created a second revenue-generating component, creating content and experiences for brands and nonprofits based on my expertise. Note the case studies demonstrating reach and ROI.

Sample framework for assigning stories

This document shows creating a process to streamline how the team worked with freelancers and staffers on creating long from narrative branded content to reduce editing, writer onboarding and project turnaround time.

Community engagement strategic plan

I led and developed a strategic plan for how a newsroom could collaborate with communities to bridge differences across a range of identities, leading to input on news reporting, an increase in membership and an increase in donations and underwriting.

Underwriting & Sponsorship Deck

I developed, from scratch, a news organization’s entire revenue strategy and tactics, writing the value propositions, identifying the targets, overseeing the advertising and sponsorship packages, the graphic design work and the go-to-market strategy.